Diana Chou is the first woman to sell private jets in Asia. She founded private jet sales business Sino Private Aviation (SPAL) in 1999, and has helped to shape the development of the general aviation industry in Greater China for over 18 years. SPAL was Bombardier’s official representative for Greater China for 15 years. During this time, Ms. Chou contributed to and witnessed substantial expansion of Bombardier’s private jet sales business in the region.
Ms. Chou leveraged on her experience and market needs, and founded Aerochine Aviation Limited in 1999, which pioneered sales of helicopters in China and was appointed as independent representative of Bell Helicopter for the same region. In 2014, Aerochine established an aviation service centre in Ningbo. In August 2015, the company established the region’s first world-class rotary wing MRO facility at Zhenjiang Aviation & Aerospace Industrial Park, Jiangsu, expanding the company’s operations from helicopter sales to maintenance and service. This facility acquired CCAR-145 certification in September 2016, and was authorized as Bell Helicopter’s Customer Service Facility (CSF) in November. In 2014 and 2015, SPAL and Aerochine were awarded the “Best Agent of the Year” and “Best Dealer of the Year”, respectively, by U-Jet Magazine.
In 2013 Ms. Chou founded bespoke business aircraft charter service L’VOYAGE to provide services using existing clients’ underutilised inventory and to introduce future clients to unprecedented private travel experiences. L’VOYAGE acts as its clients’ private journey concierge and provides clients with a fully customized private jet experience. It has now become the fastest growing private jet charter company in Asia. L’VOYAGE’s standard operating procedures ensure that safety standards are of primary concern and the company is the first WYVERN accredited chartering firm in Asia.
In 2018, Ms. Chou launched JET 8 Aviation Limited to provide boutique aircraft acquisition and financial advisory services to sophisticated aircraft owners in Asia. JET 8 draws its experience from its over 200 aircraft transactions to their credit, ensuring that customers receive first-of-class expertise and tailored solutions to their private aviation needs.
In the same year, she set up the bespoke travel consultancy, L’VOYAGE Travel. L’VOYAGE Travel personalised travel products to jet setters by introducing bespoke tailored travel itineraries commercial airline tickets, hotel reservations, ground transportation services to travelers.
Ms. Chou’s four operating companies are formed under Dragon General Aviation Group *(DGA), which enables each business to leverage. It’s the growth of these companies that have been built on a foundation of astute entrepreneurship, sound business values and enduring business networks.
Since 1999, Ms. Chou has become a leading voice in the general aviation industry in Greater China. She advocates for better aviation standards and development of talent in the fast-developing general aviation industry in China and Hong Kong. Her company Aerochine has undertaken a scholarship program for pilots and an internship program with Hong Kong’s Vocational Training Council (VTC) for mechanics. Social responsibility and a deep sense of the communities in which she operates are of great importance to Ms. Chou. Her companies supported UNICEF’s “28 days to save a child’s life” fundraising campaign.
Ms. Chou co-founded the Asian Business Aviation Association (AsBAA), who recognized her stellar achievements with the accolade ‘Businesswoman Leader of the Year’ in 2015. She has remained active in AsBAA for the last two decades, continuing to serve on its Board of Governors. In 2010 and 2012, she was named “Women Entrepreneur of the Year” by the All China Women’s Federation.
Holding numerous advisory roles in Asia’s business and aviation sectors, she is a strong and regularly quoted advocate for better aviation standards to develop talent in the fast-developing general aviation industry in Asia . She is also Director of The Pacific Basin Economic Council; Council Member of The Better HK Foundation; Board Member of The General Association of Zhejiang Entrepreneurs; Vice Chairman of the Hong Kong and HK & Mainland International Investment Society and CPPCC member of Ningbo CPPCC. She is also a board member of the Kuo Hsueh-Hu Foundation and associate member of The Society of The Golden Keys of Hong Kong .
Lately, Diana has devoted much of her time to cultivate the next generation of leaders, she participated as ITALK speaker and Oral Defense Jury Committee Member of Institute for Swiss International Branding, DeTao Masters Academy Shanghai. She also acted as mentor to Female Entrepreneurs Worldwide.
